Tuesday, 30 June 2015

Research in to existing music labels.


A record label is a brand or trademark associated with the marketing of music recording and music videos.

Over the years Record labels have shifted through the rankings for example Warner Music was the number one music label in the late 80's and now is the 3rd biggest label. where as Universal music group were the 5th in the late 80's they are now the biggest label.

Today's big three company's in order are 1st Universal Music Group,2nd Sony Music Entertainment 3rd Warner Music. These three Music labels are known as conglomerate holding company's these company's often have non music divisions as well.

A music group controls and consists of music publishing companies, record manufacturers ,distributors and labels. As of 2007 "the big four" music groups control roughly 70% of the world music market and about 80% of the United States music industry.
This makes it harder for small independent Record labels to make money with in the music industry.


Universal Music Group


 Universal muscic group is the biggest music corporation in the world, UMG is an american based company owned by the French.
UMG also owns universal music group publishing group which is the second biggest music publisher in the world. so you could UMG are doing pretty well in business.

UMG has always been a part of another company and in 1996 this is when it got its current name as UMG however before 1996, UMG were once attached to Film Studios Universal Pictures. its origins go back to  the formation of Decca Records in 1934. The Decca Record CO. LTD. of England spun american Decca records of and joined back in 1969.

Wednesday, 24 June 2015

Conventions Used in Real Music Videos

Conventions ?

The codes and conventions of music videos are the different techniques used to construct the meaning in them. These techniques can be split in to two categories: technical and symbolic.

Definitions
 Technical: how meaning is convyed using technical equipment e,g the way camera angles are used, different types,shots,sound either diegetic or non diegetic, the speed and style of editing and the genre.

Symbolic: techniques are ways of showing meaning beyond what you can see, for example, Facial expressions,gestures,poses and mise en scene.


Reasons For of Conventions.

.The audience can become familiar with a particular genre as they get used seeing the different conventions within a genre.
. It creates a structure the audience can understand.
. To make sure the lyrics of the song fit in with the video, of how we would expect it to be.

The Conventions

. The conventions of a music video vary depending on genre of music however the general conventions include
, style
.camera angles
.editing techniques
. sound no diegetic and diagetic
. stereotyping
. mise en scene


Monday, 22 June 2015

What is a music video? when did it become mainstream? What does it consist of?

What is a music video: 
A music video is a short film integrating a song and imagery produced for artistic or promotional purposes. Modern music videos are preliminary made and used as a marketing device intended to promote the sale of music recordings.

 Due to technological advances in media it allows almost every one to access a video streaming website via there phone or PC. Even if you do not have a phone capable of this you can not escape it  if you live in a big city. Two Examples of this are in New York and London.






When did music videos start ?

Music Videos became prominent in the 1980'S When MTV (Music Television) based their format around the medium. Before the 1980'S Music videos were known as " Illustrated Songs", "Filmed Insert", "Promotional Clip", "Promotional Video", "Song Clip" , "Song Video. 

What does a music video Consist of ?

Music Videos Consist of a wide range of styles of contemporary video techniques. Which Consist of, Animations, Live action filming, Documentaries or a non narrative approach for example an Abstract Film. Some music videos use all of  these techniques. 







Media Studies A2 Blog Music Video

Welcome to my Media Studies A2 blog about my music video.
Our Preliminary task is to : remake an existing music video shot-for-shot, minimum of one minute.