Conventions ?
The codes and conventions of music videos are the different techniques used to construct the meaning in them. These techniques can be split in to two categories: technical and symbolic.
Definitions
Technical: how meaning is convyed using technical equipment e,g the way camera angles are used, different types,shots,sound either diegetic or non diegetic, the speed and style of editing and the genre.
Symbolic: techniques are ways of showing meaning beyond what you can see, for example, Facial expressions,gestures,poses and mise en scene.
Reasons For of Conventions.
.The audience can become familiar with a particular genre as they get used seeing the different conventions within a genre.
. It creates a structure the audience can understand.
. To make sure the lyrics of the song fit in with the video, of how we would expect it to be.
The Conventions
. The conventions of a music video vary depending on genre of music however the general conventions include
, style
.camera angles
.editing techniques
. sound no diegetic and diagetic
. stereotyping
. mise en scene
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